A retail pop-up installation designed for Dietz & Watson, a Philadelphia-based national delicatessen meat and cheese producer, launching a branded retail shop on Philadelphia’s infamous South Street spring/summer of 2019.

Tho achieve a youthful and refreshed brand image, the installation design features playful custom, oversize, plastic inflatable meats suspended from the ceilings that visitors can interact and takes photos with. Custom LED branded signage is also programmed to flicker and was inspired by delicatessen neon signs of the past. The entire installation is set over faux tile wall finishes. Visitors are also given inflatable meat cleavers to round out the “instagrammable” opportunity